Case

Publisher bundles customer data and focuses on output

MindCampus (formerly known as WEKA Business Media) is a media company that supports professionals in human resources management (HR) and facility management. The amount of customer data that MindCampus collects through its online media is growing strongly. However, the company used to store this data in fragmented form making its use for effective communication with the target audiences more and more difficult.

Central marketing database

In 2012 MindCampus decided to take steps towards combing all their data into an integrated customer view. This way, the company would be able to combine all the information they had into fully-fledged customer profiles that could serve as a basis for targeted marketing solutions.

“The power of 2bMore lies in the fact that they can quickly assimilate to the issues. Thanks to their solution, we are able to communicate with our target audience in a structured way. We no longer waste time with internal coordination and searches, allowing us to focus on output.”

2bMore set up a central marketing database for this purpose, based on links to various data sources. This data is unlocked in Ternair Campaign, 2bMore’s email & campaign management solution. It allows specific target audiences to be selected and email campaigns to be created and distributed using dynamic templates.

Ever since, the company has had an automatic marketing platform on which all the information about customers and prospects comes together, enabling MindCampus to approach target audiences in a very focused way through various channels such as email, telemarketing and social media.

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